Heather Heughens
Automotive Industry Professional
ABOUT ME
With 15 years of automotive industry experience on both the OEM and supplier fronts, I have cultivated a diverse background in several areas of the business, including: auto shows and experiential events, marketing, retail, aftersales, and public/press relations. Over eight years of my experience has been in the premium, exotic, and ultra-luxury segments, emphasizing quality, materials, performance, and superior customer service.
I've gained broad automotive industry experience as a result of my work in both press and public new vehicle launches, in-dealership product facilitation training, brand marketing, OEM social media, auto shows, experiential events, aftersales events, and the creation/execution of national, large-scale grassroots enthusiast outreach programs.
EXPERIENCE
Automotive
Marketing
New Vehicle Launches
CRM
Social Media
Experiential Marketing
Media Events and Partnerships
Brand Partnerships
Retail Training
Automotive Product Training
Sales Process Training
Facilitation
Initial Quality Training
Customer Delivery Training
Auto Shows
North American International Auto Show
Los Angeles International Auto Show
New York International Auto Show
Chicago International Auto Show
Miami International Auto Show
Luxury Events
Pebble Beach Concours d'elegance
Rodeo Drive Concours d'elegance
Concorso Italiano
Worth Magazine Events
Art Basel
Private Celebrity Events
Motorsports
United SportsCar Racing
FIA WEC
Formula Drift
NASCAR
NHRA
Automotive PR
New Vehicle Press Launches
Press/Media Fleet Management
Press Relationship Building
On-Camera Hosting
Live Crowd Presentations